Why do some changes succeed and others fail?

The ADKAR® model of individual change grew from Prosci's pioneering research with 900 organisations in 59 countries into what works and what does not when managing the people side of change. After more than 14 years of research with corporate change, the ADKAR® model has emerged as a holistic approach that ties together all aspects of change management including readiness assessments, sponsorship, communications, coaching, training and resistance management into a simple, results oriented model.

Jeff Hiatt explains the origin of the model and explores what drives each ‘building block’ of ADKAR®. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforcechanges in your organization. The ADKAR® Model provides a solid foundation to help you succeed at change with individuals and the organization.

The ADKAR® perspective can help you develop a “new lens” through which to observe and influence change. You may be working for change in a company, non-profit organization, a government department or even one in your own group at work. You can begin to see the barriers and understand what could be done to get change to happen.

About the Author:

Jeff Hiatt is the president of Prosci Research and founder of the Change Management Learning Center. He is the author of the book Employee's Survival Guide to Change and co-author of Change Management: the people side of change. Jeff was a Distinguished Member of the Technical Staff at Bell Laboratories from 1985 to 1995 where he co-authored Winning with Quality, a story of business and quality improvement for one of AT&T's product divisions. After founding Prosci in 1996, he has led research in change management with more than 900 companies from 59 countries. He is also a frequent guest speaker for executive leadership teams and conferences.

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